What initially engaged me with article was the large imagery that gives an artist's impression on how the technology could be used.
It provides quite a fascinating, visual representation and one that I think is very valuable in capturing a different type of audience. Some people are readers and others are not, and I believe this imagery adequately engages more visual people in the piece.
I did find the fact that the text boxes at the bottom were not aligned a little distracting, and I felt like the use of the horizontal scroll bar (see below) was a poorly executed functionality element. I actually missed it the first time I read the article and would not be surprised if others did too. It's a highly unconventional way to use an element that is usually found on the right hand side of the page and I think users are much more used to arrows or other scrolling elements in order to view wide imagery.
This is a relatively long online article, however I feel that the length is justified for the type of publication. The National Geographic is a monthly (I believe) publication which consumers would head to for in depth articles, as opposed to short news snippets. It definitely presents two sides to the AR story - from the makers of the technology and then questioning whether these developments will be a help or a hinderance. The story is presented with a level of authority and knowledge, which presents it as a trusted article (supported by the fact that it is published in a well-renowned and valued publication), and appears quite objective. I feel the author has done extremely well in created a very engaging article.
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